Global travel and experiences booking platform, Klook (Keep Looking) has engaged The Lucid Agency to lead its media relations in the Australian and New Zealand markets.

The agency will be supporting Klook through their milestones, key announcements, and new initiatives that the brand has lined up for the remainder of 2024, as well as drive awareness of Klook’s position as a tech travel company for young Aussies and Kiwis.

Lucid's Director and Co-Founder, Daniel Jacobs, said: "With more people prioritising and spending more on experiences - especially Millennials and Gen Z - it’s not surprising we’ve seen Klook’s game-changing travel experiences booking platform gain real momentum in Australia and New Zealand. Our knowledge of the travel sector indicates there is a fast-growing appetite among travellers to take ownership of their itineraries, from researching new and more sustainable experiences to managing bookings end-to-end.
 
"The Lucid Agency is thrilled to have the opportunity to support Klook during such an important milestone year - further strengthening the brand’s reputation as a leader in curated travel experiences offering easy access to attractions, tours, and transport all over the world."